The last thing you want to pass on to your buyers are glaring SEO issues. Here are eight basic tips that will make your Marketplace items as SEO-friendly as possible for buyers.
Whether you’re a freelancer or marketplace author – or both – to see significant growth you must embrace marketing. That’s often no small feat – it requires a change in the way you see yourself.
Besides identifying as a creative or marketplace author, you also need to see yourself as a marketer. In fact, your own marketing manager! And that requires constant action, a proactive attitude, and lots of experimenting.
Fortunately, over the last few months FreelanceSwitch has published a bunch of helpful articles that show you how to do just that. They cover branding, Facebook, and other marketing strategies.
So dig in, and try a few out. And please let us know in the comments which articles you found most helpful!
This is a community service announcement to all marketplace authors. Don’t forget that you are your own marketing manager!
I know that can be easy to forget. Marketing isn’t your passion. It’s not your expertise. It might even make you quite uncomfortable.
But it’s your job anyway. And one of the best ways to market your items is through social media.
If you’re a marketplace author or freelancer – or both – good marketing is essential. But it’s probably fair to say it’s not what you’re best at. In fact, you may not like marketing at all, or have the faintest idea of where to start.
Here is a collection of posts, articles and tutorials that will help. They show you how to market what you’re best at using social media and more – including Facebook, Twitter, YouTube, email, blogs and websites. It’s a long and hopefully incredibly helpful list. Study it piece by piece to get a solid start with marketing your items and services.
But it’s by no means an exhaustive list. So please feel free to add other posts and resources you’ve come across in your travels. Here’s to successful marketing!
Since then I’ve caught up with Bitfade over email. He shared with me his view on whether the experiment was a success, why he decided to end it, and how he is going to try again. Read on for all the details.
It was about a year ago that ActiveDen author Bitfade shared a brief Google Adwords experiment he had been conducting, and proposed a bold plan. His plan showed promise: for every dollar invested, two dollars could be made. You can read all about it on the ActiveDen forum. A lot of interest gathered around the proposal – there are 133 posts in the thread.
Well, that was a year ago. That’s enough time to reflect back on the experience with an objective mind. Did the experiment work?
Do you identify with the word “geek”? Do you resemble any of the characters in that classic movie, “Revenge of the Nerds”? Has anyone ever labeled you as “socially awkward”?
Hopefully not! But since many of us work from home, it may be that our social skills aren’t getting the practice that they need. Given that social media is a major marketing strategy for most of us, I thought you might appreciate some pointers!
If you do any sort of freelancing work, testimonials are a powerful way of marketing your business. Are you making the most of the testimonials you’ve collected?
Thursday Bram recently posted about this on FreelanceSwitch in a post called How to Use Great Testimonials, Once You Get Them. She says:
There are some people who believe that testimonials should be plastered over everything, from business cards on. But there are a few uses for great testimonials that are particularly effective.
To discover those effective uses, you’ll have to read the article on FreelanceSwitch. But to whet your appetite, here’s a quick summary.
In creating a successfully portfolio, it really helps to brand your items consistently. But unless you have brilliant Photoshop skills, that can be harder than it sounds.
Anchor HQ (Tumblr page) has come to your rescue. He has supplied two gorgeous Photoshop files – an image preview and a thumbnail – to help you coders who are not totally confident with your design skills.
Grab them here for free:
Just download them, open them in Photoshop, and customize them to your heart’s desire. Thanks Anchor HQ!
And if you love resources like this, make sure you check out these two previous template giveaways: