Envato Notes
Image from PhotoDune
More eyes on your items means more sales. But how can you drive traffic to your portfolio and gain more exposure?
Week by week in our author interviews, authors tell us how they do it. Often marketing strategies are centered around social networks – posting about items on Facebook, Twitter, Pinterest, DeviantART and a host of other sites. It’s a great strategy. Here’s another: Start a blog.
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Image from PhotoDune
Whether you’re a freelancer or marketplace author – or both – to see significant growth you must embrace marketing. That’s often no small feat – it requires a change in the way you see yourself.
Besides identifying as a creative or marketplace author, you also need to see yourself as a marketer. In fact, your own marketing manager! And that requires constant action, a proactive attitude, and lots of experimenting.
Fortunately, over the last few months FreelanceSwitch has published a bunch of helpful articles that show you how to do just that. They cover branding, Facebook, and other marketing strategies.
So dig in, and try a few out. And please let us know in the comments which articles you found most helpful!
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by scyther5 via PhotoDune
This is a community service announcement to all marketplace authors. Don’t forget that you are your own marketing manager!
I know that can be easy to forget. Marketing isn’t your passion. It’s not your expertise. It might even make you quite uncomfortable.
But it’s your job anyway. And one of the best ways to market your items is through social media.
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A Great Day at the Google HQ! by Trey Ratcliff
Last week we talked about a bold experiment conducted by ActiveDen author Bitfade and other Envato Marketplace authors: to advertise marketplace items on Google Adwords.
Since then I’ve caught up with Bitfade over email. He shared with me his view on whether the experiment was a success, why he decided to end it, and how he is going to try again. Read on for all the details.
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A Great Day at the Google HQ! by Trey Ratcliff
It was about a year ago that ActiveDen author Bitfade shared a brief Google Adwords experiment he had been conducting, and proposed a bold plan. His plan showed promise: for every dollar invested, two dollars could be made. You can read all about it on the ActiveDen forum. A lot of interest gathered around the proposal – there are 133 posts in the thread.
Well, that was a year ago. That’s enough time to reflect back on the experience with an objective mind. Did the experiment work?
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Do you identify with the word “geek”? Do you resemble any of the characters in that classic movie, “Revenge of the Nerds”? Has anyone ever labeled you as “socially awkward”?
Hopefully not! But since many of us work from home, it may be that our social skills aren’t getting the practice that they need. Given that social media is a major marketing strategy for most of us, I thought you might appreciate some pointers!
If you do any sort of freelancing work, testimonials are a powerful way of marketing your business. Are you making the most of the testimonials you’ve collected?
Thursday Bram recently posted about this on FreelanceSwitch in a post called How to Use Great Testimonials, Once You Get Them. She says:
There are some people who believe that testimonials should be plastered over everything, from business cards on. But there are a few uses for great testimonials that are particularly effective.
To discover those effective uses, you’ll have to read the article on FreelanceSwitch. But to whet your appetite, here’s a quick summary.
In creating a successfully portfolio, it really helps to brand your items consistently. But unless you have brilliant Photoshop skills, that can be harder than it sounds.
Anchor HQ (Tumblr page) has come to your rescue. He has supplied two gorgeous Photoshop files – an image preview and a thumbnail – to help you coders who are not totally confident with your design skills.
Grab them here for free:
Just download them, open them in Photoshop, and customize them to your heart’s desire. Thanks Anchor HQ!
And if you love resources like this, make sure you check out these two previous template giveaways:
Colorful handmade paper tags by Boby Dimotrov
Tags are instrumental in helping buyers find your file while searching the site. While the Marketplace search engine will take a look at all the title, text, attribute, and tags of a file, quality tags are the most important tool for search. However, it can be difficult to include a short list of really effective tags that will get buyers to your file. Rather than stuff a submission with unrelated tags or too few tags, check out some of our tips for effective tags to make your file easy to find.
Note: This article is taken from the Envato Marketplace Wiki: Tips for Choosing Effective Tags.
by bbbar on PhotoDune
Facebook is a great way to make contacts. The image above shows just how far reaching Facebook can be.
In our author interviews, most authors have Facebook as a central part of their marketing strategy. In some previous articles, we’ve given you some tips to take your page even further:
Earlier this month FreelanceSwitch posted another article that is definitely worth checking out: 30 Top Facebook Apps for Business. Have you seen it yet?
Envato Notes is the community blog for our many and varied sites, including the Envato Marketplaces and Tuts!
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