Author Interview: DockElektro

by posted in Interviews
Aug 26
2010

Today we feature AudioJungle author DockElektro (João Loff).

1. Tell us a bit about yourself. Where are you from, what do you do for a living?

Hi! I’m from Lisbon, Portugal, born and raised, and I edit video for a living, and sometimes I also do some camera work. As a hobby, I make music.

Some people agree that I have a good singing voice, so I am the lead singer and songwriter on Concierge. Recently I competed in the Portuguese version of Idol, where I placed in the last 27 (out of 15,000!)

I also am an amateur photographer, and a thespian since 1998. I studied at film school, so I directed some short films in my last years. The last one was called “O Ascensorista”, and was shown at MoteLX Film Festival, here in Lisbon.

O Ascensorista from João Loff on Vimeo.

2. Which marketplaces do you belong to? What types of files do you sell?

My portfolio speaks for itself! I am passionate about all kinds of music, and I also try to make all kinds of music.

AudioJungle turned out to be a great place to share those little instrumental ideas that don’t apply to a songwriting project or even to an electronic live-act persona. I am pleased to know that some people found my songs could fit their projects too. ;)

3. How did you get started? Have you had any formal training?

I’ve played piano by ear since a very tender age. My serious relationship with music started when I discovered Reason. I bought the software and a small MIDI keyboard and started composing various music pieces regularly.

I also started taking piano classes. I have had various music projects and have been making music since 2003.

4. Describe your home workspace.

It’s rather simple! A desktop, a Mac and two studio monitors to keep those juices flowing.
The rooftop ceilings provide the inspiration!

5. Describe your creative process. What steps do you normally follow to create your files?

I go with the flow. Sometimes an idea just pops and I try to accurately translate the sounds in my head to a musical form. Other times I start creating from scratch and it just happens.

6. What is your advice to other authors regarding how to create a successful portfolio?

Put yourself in the place of the people who are going to hear your music, especially if they seek to buy it and use it in some kind of media like corporate videos, websites, etc.

I discovered AudioJungle because I edit mostly corporate videos, so I usually have a custumer’s perspective. On the other hand, don’t lose touch with your own form of expression! Try to make your style stand out the best you can!

7. What do you do to market your files?

I am no that good in marketing myself, I usually leave that to the professionals. :) I usually hope that my music find its target.

8. What are your three favorite files, and why do you like them?

If I had to choose three:

  • I would seriously consider “As Ruas“, which is Portuguese for “The Streets”. It’s my own hommage to the feel of Portugal’s own Fado music.
  • I also like “On the Grass“. I tend to be a bit gloomy when I make music, but sometimes the sun shines upon my keyboards. This was one of those times.
  • Geo” is one of those tracks that just started out of nothing and kept evolving. I like the distinctive two faces of this piece.

9. Apart from yourself, who is your favorite marketplace author, and why do you like them?

AudioJungle is filled with great authors!

  • AudioQuattro has a great and highly successful portfolio, with music to suit a wide range of occasions.
  • Musicant has also been a regular presence in the corporate videos I edit due to his amazing, multi-layered music.
  • Mich1s is also a great author, with a wide array of moods and compositions, and the first one I ever listened to at AudioJungle.

10. What do you do in your spare time?

I dedicate myself to my hobbies, which means I am almost constantly at work.

When I am not, I play video games (first person shooters are my specialty), try to run a bit to keep in shape, and also keep close to my significant other.

by
An Aussie editor, writer, musician, dad and computer geek. Follow me on Twitter or Google.
  1. NikiN on the 26th August

    Such a multi-talented author… It’s nice to have you on board !

  2. Patrik Larsson on the 27th August

    Great interview! Multi talented people are always inspiring, keep up the good work!

leave a comment