Creating distorted synth sounds, honing his music production skills, aiming for a very individual sound, and liaising with VideoHive authors to include tracks in their videos. This week we meet Adam Cousins (adamjamescuz) from AudioJungle.
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Tell us a bit about yourself. Where are you from, what do you do for a living?
I have been living in London for the last four years, working as a Flash/iOS Developer for various digital agencies, as well as the occasional dance track from scratch.
Which marketplaces do you belong to? What types of files do you sell?
AudioJungle! I sell mainly House or Dubstep tracks, famous for their distorted synth sounds, high energy and filthy basslines.
How did you get started? Have you had any formal training?
I used to mess around with Magix Music Maker and Music 2000 on the original PlayStation when I was younger. I have always enjoyed trying to get the most filthy or distorted sounds possible, even when recording my old acoustic guitar through a cheap microphone and trying to make it sound like an electric guitar!
Describe your home workspace.
Pretty basic. Just a Mac, guitar and headphones. Though I crank the track out through some monitors before I tweak it for mixing. I use Ableton Live, and the plugins I use mostly are the Arturia Minimoog, Guitar Rig 4 and Kore Player. Desperately waiting for the new Z3TA to be released on Mac.
Describe your creative process. What steps do you normally follow to create your files?
Most of the time I usually spend a while designing the main synth sound of the track from scratch so each track has it’s own character. I try and make it so the filters and modulation settings have a lot of scope affect the sound in dramatic ways so I can build the track up from one main sound.
Around this I will add effects and create a drum pattern from a library of samples to fit the overall sound. Sometimes I’ll start with a beat I’ve had in my head for a while and use that as the basis.
What is your advice to other authors regarding how to create a successful portfolio?
It always helps to have a very individual sound, try making the synth sounds from scratch rather than using presets. This has the added bonus that you will get to know your synths really well and it will become easier to create that ‘sound in your head’.
After a while you will start to develop a signature sound, and if the tracks fill a gap in what’s available in the market place you should see an increase in sales.
What do you do to market your files?
Post links on Facebook, Twitter etc. Upload the tracks to Soundcloud. Liaise with VideoHive authors to include the tracks in their videos.
What are your three favorite files, and why do you like them?
This was literally just an exercise in trying to make a ridiculously dirty and stuttering dubstep track. I liked the result of the main sound design to made it into a full track.
This one hasn’t really taken off yet but it’s one I spend probably the most time adding lots of little nuances and getting the deep bass and the drums to sound tight together.
This is the track that started it all for me – without this I probably would have given up ages ago!
Apart from yourself, who is your favorite marketplace author, and why do you like them?
AlexZlatev on VideoHive. He’s an awesome motion graphics artist and because he has featured several of tracks in his After Effects productions, he has definitely helped me get more sales from the music.
What do you do in your spare time?
When I’m not at work I try and produce more tracks, hone my production skills and generally experiment. For every 10 tracks I start on, maybe one or two end up becoming full tracks and then only a handful of them end up being uploaded to AudioJungle!