Happy GoodLayers Day!

by posted in Community, General, Interviews, Milestones
Dec 5
2012

Congratulations to our 5th Power Elite author GoodLayers! GoodLayers is actually a team of two and is Envato’s first designer/developer duo to become Power Elite authors*. They have been members of the Envato community for a mere 2 years. In that time they have been hard at work creating a portfolio of 24 items that has sold over $1,000,000 worth. We think that’s pretty impressive. :)

Happy GoodLayers Day!

 
We asked John from GoodLayers a few questions about their journey to the $1,000,000 milestone. Read on to find out the secret behind their success, what makes GoodLayers special and how it feels to be the very first two person team to reach a $1,000,000 worth of sales!

Hi John, thank you so much for chatting with us. Can you tell us a little about GoodLayers and how you got here?

 
In April 2010, when I was doing my design internship, I accidentally found a ThemeForest banner on a web gallery. This was the beginning of everything. I played around on ThemeForest and was really surprised, I didn’t even know that this kind of business existed. I saw that people were creating templates, selling them and that it was making them really good money. I saw this as a good opportunity to earn some money while I was studying but it was not that easy.

Because the WordPress category was the most popular, I decided to create one. At that time, I didn’t even know what WordPress was. I only knew HTML/CSS/PHP. I had to study WordPress and create everything from scratch.

It took a long time to get my first approval which was on Feb 2011. After that, I kept releasing WordPress themes. I loved doing this and realised it was my dream job. Everything started changing and I decided to form a team on November 2011.

I heard that my very close friend from university (Matt) was going to quit his job. He’s a very clever coder, so I asked him to join me and we had a GoodLayers team! We divided our duties into design and development. When he first came on board, he didn’t even know what WordPress was either but he’s a very quick learner. We decided to change the whole framework and it took only 2 months to finish our first theme together.

The theme we created was ‘Modernize‘. We were really surprised at what a success it has been, ever since it was approved it has been selling like crazy. We had no idea it would go so well and would sell so much.
 

How does it feel to have sold over 1 million dollars worth of items?

 
It’s truly amazing. Honestly, the Power Elite Level didn’t even cross our minds before. It’s like a dream. It’s only one and a half years since we graduated from University, we never expected that we would be able to reach this milestone at this age.

This will change the attitude about ‘Working at home’ for many people around me, especially our parents :)

What does this milestone mean for your team?

 
It’s very difficult to choose the job you want to do for life, especially when it is a self-employed one, which naturally is more risky than a 9-5 jobs. My parents used to push me to find a regular job after I graduated but I asked them to let me prove that I could do this. Reaching this milestone confirms our belief that we chose the right path and it is absolutely the best thing we’ve ever done. This milestone also encourages us to improve our products in the future and we will also try harder to serve our customers when they have problems.

How many hours do you both spend on designs for the Envato marketplace?

 
We work about 14 hours a day. We both spend the first 2-3 hours on customer support and we get huge amount of support tickets each day. After that, we will focus on the latest project and then spend the last 3 hours on customer support.

Usually, it takes about 1 week to finish a PSD template (sometimes up to 2 weeks! depending on our mood and how inspired we are at that time). After that the coding process which takes about 1-2 weeks and when we finish coding it takes another week to finish and make sure that the theme is perfect. Usually it takes 3 weeks to create 1 theme.

Have you had any designs rejected and what did you do about it?

 
Of course! After the first rejection I felt so discouraged because I put so much effort in and thought that it would be approved for sale. I was really depressed and stopped doing any more work for a couple of months. Then one day when I was about to graduate and I thought ‘I need to do something for the future.’

I looked back and thought that there was still a possibility of creating themes for ThemeForest, so I decided to continue the project. I got another rejection, but I decided no, I’m not giving up again. I tried so hard, I tried to understand why the theme was rejected and why my design was not good enough. I put much more effort into the design to improve it. After 7-8 rejections I got the first approval, I felt so relieved and that first approval pushed me to improve my skills for the future.

We still get rejections on our themes, we’ve had about 6-7 items that have been rejected before being approved. We have to give thanks to reviewers for those rejections, they made our themes much much better, seriously! :)

What words of encouragement do you have to any budding authors who want to reach Power Elite level?

 
Firstly, for people who want to be a ThemeForest author, please do not give up. When you get rejections try not to let it get you down. You have to accept it and take it as suggestion to help improve your work.

As for new authors on the Envato Marketplaces and other Elite authors who want to reach this milestone, right now, we can say that you are on the right track. Try to find the strongest point of your work. Give each of your projects your care and attention. The most important thing is to not copy the others. If you follow this advice we believe that one day you will reach this milestone too! :)

What is your office space like?

 

It’s just a small room, it’s actually a renovated storeroom. We mostly work from home, so our room is filled with our personal and comfy stuff. We usually take a nap or play a musical instruments to relieve our stress. It really helps when you have been continuously working for a long time. :)

Recently, we have just decorated our room with a small christmas tree and some christmas stuff :)

How do you both get inspiration for your designs?

 
There are many sources for the inspiration, mostly from ThemeForest. Many authors here inspire us A LOT. You guys are so amazing :)

It motivated us a lot to see that many authors here have been successful. Since before we started, we saw many successful authors, especially Christian (Kriesi) and Peerapong. They’re really clever coders and designers. I was really amazed… “How could they do that!?” It’s very inspiring.

Many authors here can work from home, choose their own time to work, have no boss and still have enough money to take care of their family. Most importantly they can have more time with the people they love. It’s such a great job. It feels really good to be a part of this great community. We also love to dig into dribbble, Forrst, some web galleries and Twitter too.

What is the best thing about your job?

 
I think the best part is that we can actually put our ideas into products and show it to people around the world. We’re really appreciative when someone praises or likes our work. It’s truly worth our effort. It’s fantastic to be able to do what you like, anytime, anywhere, whilst being able to earn a living too.

There are many good things working as a team. You can share your ideas together and work on the area you are specialized in. When you find some problems or are stuck with something, you have someone to help you get through it.

We do have a few conflicts, but we usually solve it by talking it out reasonably. We also respect each other’s opinion and work, which is why everything goes smoothly.

If you could choose any space in the world and create a design, where would it be and what would you make?

 
We would like to create a very nice GoodLayers sticker and sneakily stick it on every Envato staff laptop! :P

What is the hardest part about your job?

 
I think it’s the responsibility. You have to constantly put yourself to work and motivate yourself because there’s no one to order you around.

Work life balance is hard to manage when you are self-employed. We sometimes find ourselves working insanely until the early hours of the morning and waking up in the evening. Sometimes it is completely the opposite and we barely get anything done in a day.

Thanks for inspiring us with your experience, is there anything you’d like to say to the Envato community?

 
We’re glad to be a part of this warm community. :) When I first started on ThemeForest I often had problems and questions and every time I couldn’t find the answer I would ask people here. They always gave me a lot of help, for that I’ve got to say thanks to the many cool people in this community.

We would also like to give many thanks to our customers for choosing our themes. We truly appreciate your support and hope our themes will be useful for you. You’re a big part of our success.

Thanks to the reviewer for all rejections and approvals. It pushes us to improve our works. Without you, we wouldn’t have been able to make it this far.

Thanks to all Envato staff for hard working and keep improving this place. You make this place the greatest home for all web creators.

Last but not least thanks to Collis, Jun and Cyan for deciding to start this Marketplace, 6 years ago and making it possible for everything today. :)

On behalf of everyone at Envato and in the community we want to congratulate Goodlayers on their amazing success! Happy GoodLayers day everyone!

 
*As Power Elite authors, GoodLayers receive a day in their honor and a special Power Elite care pack including a Power Elite ring.

  1. Webbu Design on the 5th December

    Congratulations GoodLayers!

    • Wpfix on the 6th December

      Congrats Goodlayers :)

  2. mafloral on the 5th December

    Wow dudes, congrats for this insane accomplishment.
    All the best and keep on keeping on.

    Cheers

    Lester

  3. Dannie Herdyawan on the 5th December

    Woooow, cool, congrats GoodLayers . . . . .

  4. Jake on the 5th December

    Holy moly that’s awesome! Congrats!

    Jake

  5. Mario Madjarov on the 5th December

    Congrats, buddy!
    Keep up the good work. ;)

  6. Ron on the 5th December

    Congratulations! Really inspiring interview as well!

  7. Top WordPress Themes 2012 on the 5th December

    Congratulations! Keep it up!

  8. Abdullah Shafiq on the 5th December

    Congrats GoodLayers !

  9. mitdralla on the 5th December

    Very inspiring, congrats.

  10. Rich Tabor on the 5th December

    Congrats guys!

  11. DeFocusFMG on the 5th December

    Congratulations! Best wishes as always!

  12. Jacob Eads on the 5th December

    I love goodlayers! They have ALWAYS been a favorite of mine!

  13. cengic_adis on the 5th December

    i just wona say Congratulations!

  14. hsynorg on the 5th December

    Congrats GoodLayers! It’s perfect!

  15. zozoui on the 5th December

    Congrats good job!

  16. jozoor on the 5th December

    Congratulations!!! , GoodLayers

  17. SeraphimChris on the 5th December

    Congrats guys! Another inspiring story! :-)

  18. Addeystock on the 5th December

    Congrats mate.Well deserved

  19. Generator on the 5th December

    Incredible achievement. Really well done. Keep it up :)

  20. Godserv on the 5th December

    Congratulation. Great Job.

  21. George Michael on the 5th December

    I used some themes from GoodLayers for my clients. They are so happy. Good work!

  22. Sandez on the 5th December

    Wooow what a great achievement! Congrats GoodLayers!

  23. Maskeenan on the 5th December

    Congratulation, mate…!!!

  24. premiumwd on the 5th December

    awesome accomplishment, good will and fortune for you in the future as well!

  25. Selim Rana on the 5th December

    Congratulation GoodLayers Team we are so much inspired to read yours interview.

  26. Mohamed Zakzouk on the 5th December

    wow really this is amazing, Congratulations dude. I wish to be a millionaire like you some day :)

  27. hacer apps on the 5th December

    this are the story’s that keep me motivated on fallowing my dreams

  28. xnorpix on the 5th December

    Congrats mate.Well deserved

  29. osunoo on the 5th December

    Congratulations!the more effort you make,the more youearn~I’ll never give up my job on VideoHive~

  30. LioIT on the 5th December

    Congratulations :)

    In fact GoodLayers Themes is the best templates that are sold in ThemeForest :)

  31. Ibrahim Quayum RX on the 5th December

    Congratulation :D

  32. Decneo on the 5th December

    This will change the attitude about ‘Working at home’ for many people around me, especially our parents

    I like this sentence, anyway Congratulations!

  33. WP Fuse on the 5th December

    congratulations GoodLayers! You deserved it. :)

  34. Patrik on the 5th December

    Congrats!

    GL themes are awesome and guys have really good customer support.

    I’m happy to be one of your customers.

    Keep up the good job John & Nao ;-)

  35. micol leva on the 5th December

    i like it, please come here: http://www.tamhinh.com

  36. AceSoft on the 5th December

    Congrats guys, it was an awesome achievement and I wish good luck to reach the next milestone very soon :)

  37. James Wong on the 5th December

    Congratulation! This certainly makes me want to submit more files to GraphicRiver.

  38. MicrostockMan on the 5th December

    Well done guys, very impressive indeed.

  39. Suresh on the 5th December

    Congratulations! ..we are so much inspired to read yours interview. this will motivate us to do more.

  40. Adrian Try on the 5th December

    Wow. Congratulations guys!

  41. VNMingle on the 5th December

    Congratulations GoodLayers!

  42. Jason on the 5th December

    Congratulations !!!

  43. Kris on the 5th December

    I am one of those 1st 20 people that purchase “Modernize” from GoodLayers. It was nothing I have seen done by any author at that time. Congrats GoodLayers Team!

  44. smartdatasoft on the 5th December

    Congratulations :)

  45. Dawson on the 5th December

    Congrats guys, I’m always a big fan of GoodLayers and its innovative themes. Way to go :)

  46. abraj on the 5th December

    Congratulations GoodLayers!

  47. KangarooThemes on the 5th December

    Congrats GoodLayers!

  48. AlmondF on the 5th December

    Congratulations GoodLayers! Your story is very inspiring. :)

  49. wins on the 5th December

    Congratulations ! inspired with you so much, keep it..:)

  50. behzadg on the 5th December

    congrats

  51. SP Senthil Kumar on the 5th December

    Many Congratulations Good Layers. Inspiring.

  52. Misel D. on the 5th December

    Congratulations on achievement.

  53. Liviu Cerchez on the 5th December

    Great story and accomplishment. Continue to do what you do and things will be alright. Thank you for the good advice and Happy GoodLayers Day!

  54. aminn on the 5th December

    YOU ARE A BIG EXAMPLE TO ALL…!

    KEEP TRYING IS IMPORTANT FOR SUCCESS

    KEEP IT GREAT JOB

  55. Istomin-Stroganov on the 5th December

    Congratulations!

  56. sakib on the 5th December

    “What is the hardest part about your job?

    I think it’s the responsibility. You have to constantly put yourself to work and motivate yourself because there’s no one to order you around.”

    truly agree and lauging like lol

  57. Atif on the 5th December

    Congratulations!!! , GoodLayers, Really Inspiring :)

  58. Dhaval on the 5th December

    congratulations GoodLayers.

  59. Vanessa on the 5th December

    Very inspiring, congrats guys!

  60. kaptinlin on the 5th December

    Congrats!

  61. redWORX :: Creative Media on the 5th December

    Congratulations GL! Very great!

  62. wozzabikes on the 5th December

    Great story, well done to you both! :)

  63. Victorchik on the 5th December

    Congrats GoodLayers!

  64. barayuda on the 5th December

    That’s awesome GoodLayers :D
    Congratulations !

  65. Xaver on the 5th December

    Congrats buddies! Your works is awesome!

  66. Aqeel Syed on the 5th December

    Congratulations guys, great work :)

  67. Caroline on the 5th December

    Congrats guys!
    You really deserve the ring :)

  68. Lukasz Bachur | Friskweb on the 5th December

    Guys, keep going this great job! :) Congrats!

  69. Zeljko on the 5th December

    Congrats!

  70. Dusan | Meks HQ on the 5th December

    Great job!
    You can go to deserved vacation :D

    • djjeep on the 5th December

      Yeah, congrats! ;)

  71. Muhamed Mamdouh on the 5th December

    Congratulations maaaaaaaaan, I got 1000$ till now, and going to get the 1,000,000 ASAP :D

  72. thriyi on the 5th December

    Congratulations…

  73. TemplateRockers on the 5th December

    Hey GL! So great to hear this. Really this is so motivating to all of us. How do you handle the issue with the elite power ring? Monday to thursday the dev guy and on friday to sunday the design guy? ;-) Best wishes and regards Marcos

  74. Derry Birkett on the 5th December

    Congrats GoodLayers, you make some real nice stuff. I’m working on a WP Theme right now, it’s taken so many months to learn WP properly etc. Like you say, it’s so much work I’m dreading the review process, I’m sure there’ll be things to improve but I really need to get this theme out there… so I’d better get back on with the job.

    You guys are inspiring! Hope to join you one day in Power Elite and make great great products.

  75. Mahieddine Abdelkader on the 5th December

    Congratulations guys!

  76. Akhtar on the 5th December

    congratulations GoodLayers!

  77. Phil Morrow on the 5th December

    Congratulations! Hugely deserved.

    5 Power Elite authors though now… It’s beginning to get crowded at the top ;)

  78. NOVAPLUS on the 5th December

    Congratulations on the road bright and luck in the future …

  79. cmsmasters on the 5th December

    Fantastic achievement! Congrats!

  80. DryThemes on the 5th December

    Congrats buddy! Well deserved! A great milestone…

  81. Sam Speakman on the 5th December

    A truly motivating story, showing what can be achieved through Envato. Congratulations guys! :)

  82. intertarik on the 5th December

    Fantastic achievement!

  83. Szabolcs on the 5th December

    Hi Man, You are amazing!!

  84. Ace on the 5th December

    wish you many-many happy returns of the milestone, and even better ones.
    Keep up the good work gents.

  85. WEBJUMP on the 5th December

    GOOD LAYERS TOTALLY ROCK!!

    MAJOR CONGRATS

  86. ideaofart on the 5th December

    Awesome… Congratulations GoodLayers! :)

  87. Enquilo on the 5th December

    Wow! To hear that you only started to sell last year really makes me motivated to start taking this more seriously! Thank you for this inspiring interview, Envato!

  88. moshe ovadia on the 5th December

    It’s Great!!
    anjoy & fun (-:

  89. Codestar on the 5th December

    Congratulations GoodLayers! ;)

  90. Alex on the 5th December

    Congratulations, GoodLayers!

    • Alex_rich on the 5th December

      Congratulations!

  91. CSSPRESS on the 5th December

    Congrat’s GL! ;)

  92. lbdesigner on the 5th December

    Congratulations ! Awesome Work !

  93. Windo on the 5th December

    Congratulations! very inspiring,

    who’s to say that we must never look backward to determine the direction for the future?, it needs to look back once in a while

    Congrats!! ( hey where are the real picture please :D )

  94. marchello on the 5th December

    I wonder if a theme is rejected, is it because of technical reasons (bad code, etc…) or design related?

    nice accomplishment btw!

  95. ThemeMakers on the 5th December

    Hey John! Our congratulations!

  96. NETSA on the 5th December

    Wow,

    Great inspirational interview. I’ve had numerous items accepted on Codecanyon, this has inspired me to do work again for Themeforest after having my first items rejected several months ago.

    Netsa.

  97. Neu on the 5th December

    Congrats GL! Well deserved! Great milestone

  98. Smartik on the 5th December

    Congrats. You deserve it ;)

  99. Rafael Oliveira on the 5th December

    Congratz mate :)

  100. Oli Goldsmith on the 5th December

    serious congrats … your themes have been some of the, well i will say THE best ones i’ve been thrilled to come across in my themeforest wp theme addiction… because they not only look downright amazing, but the functionality is so tight, the logic of the pagebuilder let me finally make real use of themes on my websites i have increasingly been grabbing yours for as i know i’ll be able to have something awesome actually up and working that day… rather then struggling to figure out how to set stuff up…
    keep up the great work, you have a loyal customer in me for sure.

  101. Ahmed Tawfik on the 5th December

    Congratulations GoodLayers

  102. Sharanyan Sharma on the 5th December

    Envato is my Favorite Place to Purchase Digital Media Products like HD Videos, Themes and Graphics. They designs and Price always Top notch!

    Cheer up guys !

  103. ursdesigner on the 5th December

    Fantastic achievement! Congrats!

  104. G A B R I E L on the 5th December

    COMPLIMENTI GOODLAYERS. essere Prosperous

  105. NARESH R on the 5th December

    Congratulation!
    Cheers! :)

  106. GoodLayers on the 5th December

    Thank you guys very very much for all those kind words!
    All your words inspire us too :D

    We’re really appreciated!

  107. R. on the 5th December

    Congratulations! That’s truly well deserved.

  108. Aenea on the 5th December

    Awesome!
    Congratz!

  109. Giovanni on the 5th December

    Well done guys!

  110. simon on the 5th December

    An achievement on an Epic Scale – well done guys

  111. heru on the 5th December

    i want to say’ “Wow gitu” and Congratulations!

  112. Theme Blossom on the 5th December

    Congratulations! :)

  113. Garo on the 5th December

    Congratulations :)

  114. Alex on the 5th December

    Congratulations!

    Good work :)

  115. Alex on the 5th December

    Congratulations! GOOD WORK ! :)

  116. Print Designer on the 5th December

    Congratz Friend :)

  117. Patrick on the 5th December

    Congrats! Very inspiring!

  118. Jack Jones on the 5th December

    Well done GoodLayer! Very inspiring story!

  119. cudazi on the 5th December

    Congratulations, keep up the great work!

  120. Critch on the 5th December

    hehe … wow :)

  121. rod on the 5th December

    Congratulations WOW

  122. Pascal on the 5th December

    Congratulations GoodLayers!

  123. barry on the 5th December

    Very well deserved, awesome themes that set a benchmark for other authors.

    I use Bangkok Press for my site and was astounded at the functionality and quality of the themes design.

    Next time I change themes, GoodLayers will be the first people I go to!

    Well done to both of you! :)

  124. Tech News on the 5th December

    Good Layers, congrats… you do a nyc job.

  125. Rohith on the 5th December

    congratulations GoodLayers!

  126. Wordpres Expert on the 5th December

    Congratulations GoodLayers!

  127. ten mien gia re on the 5th December

    Congrats GoodLayers !

  128. Tim on the 5th December

    Congratulations. Well done indeed!!!

  129. Paul on the 5th December

    Not a surprise that the guys have done so well. Great themes and excellent support. Simples 8-)

  130. panda-bear on the 5th December

    Inspiring… You indeed, are the man.

    Here’s to the next $1million !

  131. Janvier M on the 5th December

    Congratulations GoodLayers,

    we are right behind you! :)

  132. Piman on the 5th December

    did you give me a loan? :D

  133. arktikmann on the 5th December

    Great job guys, well deserved !

  134. Christopher Fuentes on the 5th December

    Wow!!!, Congratulations.

  135. Graphicon on the 5th December

    Congrats GoodLayers!!!!

  136. alivestone on the 5th December

    Good news! Congrats!!!!

  137. GoodLayers on the 5th December

    Thank you guys very very much for all those kind words!
    All your words inspire us too :D

    We’re really appreciated!

  138. pauljcox on the 5th December

    Very many congrats, guys. Excellent work.

  139. Jon Farmer on the 5th December

    Congrats guys!

  140. Marc on the 5th December

    Congratulations! Keep up the good work :)

  141. parsi gate on the 5th December

    Well done GoodLayer! Very inspiring story!

  142. Oscarstoned on the 5th December

    Congratulations man!!!!!!!

  143. Twiner on the 5th December

    Congratulations!

  144. Ace on the 5th December

    What away to end the year, Congratulations GoodLayers :)

  145. Chris on the 5th December

    GOOD JOB!! WHOOP WHOOP!!

  146. Ricardo on the 5th December

    excelente trabajooooooooo :D yeah!!!

  147. Petr on the 6th December

    Congrats GoodLayers!

  148. yatramantra on the 6th December

    Congrats GoodLayers!

  149. Responsive Design Sydney on the 7th December

    Congrats … and keep up your good work …

  150. Eoghan O'Loughlin on the 7th December

    I have a question.

    First of all, congratulations on your success :)

    During the early stages of your endeavor, how did you support yourself financially? Were the initial sales of your product enough to keep you going as you developed more themes? Was the income sufficient enough?

  151. Molik Jain on the 7th December

    Really Inspiring for everybody to do brilliant work and chase quality and not quantity and quantity will come automatically.

  152. Vee on the 7th December

    Congrats! Wonderful job guys!! Keep up the great work and here’s to creating many more wonderful themes! Cheers!!

  153. mumtasir on the 8th December

    Congrats Goodlayers………….

  154. eTraks on the 17th December

    Congrats Goodlayers.
    a very inspiring story

  155. seventheme on the 19th December

    Congratzz maann…
    But hey, where is your pics? We want to know how do you look.. lol..

  156. Robert west on the 25th December

    Wow really Love the story congrats wen you do something your passion about it good things will come

  157. Steve Aquila on the 1st February

    Congrats on your success! This was something I needed to read today. The more I hang around ThemeForest and others like YOU I become inspired to be better, push harder, and learn more.

    As a shout out to others that inspire me, I would like to thank Mike Yasieniuk http://bestpsdfreebies.com and Richard Tabor of http://www.purtypixels.com/ It was their work that stimulated me to produce better products.

  158. Greg Garcia on the 11th May

    Just the inspiration we needed. Congratulations to your team:)

  159. Naresh on the 13th May

    Congratulations Good Layers :)

  160. Themes4wp on the 30th August

    Congratulations! Keep up the good work :-)

  161. Scott on the 19th September

    Cogratz, great work :-)

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