From a developer’s perspective who used to sell his stuff outside Envato, I’d like to tell you why I love Envato marketplaces, and why any Developer/Designer/Musician/Photographer, etc should respect these marketplaces as it may change the world of a talented people and gave them the complete environment they can use to release their innovation. These are top 7 things I love most about Envato.
1. No Marketing
Before I added my first item WordPress Automatic on CodeCanyon I used to market my products on a popular marketing platform which is a popular marketing forum having a section for listing special offers. You can’t imagine how hard was it for a developer to market his stuff.
Long story short, I used to search for a JV (joint venture) who would market the product for me and get his percentage, which was not below 50%. That was not only a hassle for me to find the right JV, but also he used to take the big percentage. In Envato the scenario differs. Just list your product and you are done. Pretty cool?
2. High Quality Buyers
In a developers’ life high quality buyers means low support tickets, as quality buyers already can understand what you expected they will understand from the documentation. So a developer can spend more time concentrating in developing and researching rather than spending most of time supporting people who don’t even know the different between a browser and Google.
You may see that as an exaggeration, but let me tell you a situation that I found myself in last month. I wrote some documentation for one of my products I was willing to sell on a popular marketing forum, gave it to the JV, and what? He didn’t understand it at all, although it was written in the same way I write for my CodeCanyon items.
He simply didn’t understand it, though all buyers on Envato understood the same documentation. He told me that “it should be easy, like a six year old child is reading it.” I was shocked. This guy who calls himself a marketer couldn’t understand fairly simple documentation. Perhaps his mind stopped growing since he was six, lol. .
3. Stay Motivated
Without being motivated you will never achieve. This is the power that will let you keep your hard work going and this is what Envato paid high attention to in its marketplaces.
To keep you motivated they give you as an author a cool set of shiny badges. You look at them now and then, and hope that you can increase or improve them over time.
You also have a rank over the marketplace which you look at and hope you can push further. And you also get notified every now and then when your last item was approved. This reminds you not to forget yourself and what you planned to do.
4. Get Rewarded
Everyone like to get rewarded for their hard work. Envato will feature your items from time to time if they deserve it.
5. Stay Awake
Detailed sales reports not only will let you know how you made this week and month, but give you the full picture of what progress you are making. This will keep you awake like, “Huh, I made more sales this month than the last one. I’m heading in the right direction.” Or “Oops, I didn’t achieve what I expected this month. I should concentrate more.”
Envato pays new authors 50% – and all the way up to 70% of gross sales. This is pretty fair, and is definitely cool for any author who do zero hours work in marketing.
7. Quality & Quality
You don’t like to see your quality items listed with other people’s rubbish. Envato is a quality place that keeps you proud of your work.
Marketing is a hassle if you don’t know how, and this is the biggest reason why you should love Envato to death.