As a marketer, I cringe every time I hear, “If you build it, they will come.” I am not sure how the phrase came to be. The closest reference is from the 1989 film entitled Field of Dreams. While walking through the cornfield, Ray Kinsella hears a voice whispering, “If you build it, he will come.”
Marketing is essential to getting the word out about you product to potential customers, and in the online world you will usually use your marketing prowess to send those visitors to your website. Now, you (as the product owner) have only one job to focus on when they land on your website: How do you convert that visitor to a customer? Your best bet is to make sure the visitor lands on a landing page.
Be sure to check out Oli Gardner’s post on the effectiveness of landing pages to learn more on the topic. The Unbounce blog is also a great source of information if you want to learn more on conversion and landing pages.
Here at Envato, our first company value is “When the Community Succeeds, We Succeed”. It’s a bit of a mantra for how we try to work as a company. Late last year I reported back to the community on what we were doing to help them succeed. Today I’d like to ask the community for some input to help us build a company vision for the future. Continue reading on Inside.Envato.
Choosing the right item from ThemeForest is only the first step in building your website. After that you’ll need to install WordPress or some other CMS on your server, and install your theme on the CMS. If you want to tweak your theme or extend its functionality, you’ll need to get your hands dirty in some code. Help!
Here’s a simple way to install a website: give the job to someone who knows what they’re doing. You’ll find plenty of people like that on Microlancer, and their services are affordable. In this article, Anthony from CXWebExperts will let you know how they do a complete WordPress setups for their Microlancer clients. Easy!
We’re constantly improving our Marketplaces, and in response to feedback from the community we’ve just pushed out a bunch of updates. You may have already heard about them in our latest video or on the forums (here and here). They’re not set in stone, so we’re keen to get your feedback. Here are 10 ways you can make the most of them.