We’re been saying this for a while now—and most authors we’ve interviewed agree—social networks are a great way to get the word out about your items. Especially Twitter.
But how do you do that exactly? We’ve scoured through blogs, forums, and tweets, and come up with a list of 30 ways to use Twitter as a marketing tool. Do you have an idea we haven’t mentioned? Let’s double the list in the comments!
- Tweet at least once a day consistently. Let your followers know you’re still alive and available.
- Follow your favorite Envato Twitter accounts: @envato, @envatoactive, @envatoaudio, @envatowebdesign, @envatovideo, @envatopsd, @envatovectors, @envato3d, @envatowebdev, @tutsplus.
- Use the Twitter button on the marketplace item previews for rapid tweeting.
- Follow other authors and interact with them. Check out the items they tweet about, and tweet back. Build a community and ecosystem of support and encouragement. After all, we’re being “social”! There’s a great list of author Twitter links in this forum thread.
- Be polite and thank people when appropriate. Like @EFEKT_Studio does:
@MotionRevolver & @BoonExplosion Thanks guys!
- Advertise your friends. Here’s an example from @fhr_studio:
#mustfollow @NikiNPhaser @LiamBradbury @Slatsmusic @soundroll @unseenbattle @migueljl @naturahea @ankakusu @OhmLabMusic
- Add value to your followers by retweeting relevant and interesting tutorials from our Tuts+ sites. Here’s how @urbazon_razzlog does it:
Need swooshing sound effect for your video project?Check out this premium pack of 20 #swoosh sounds at #AudioJunglehttp://is.gd/mOi2LX #sfx
- Ask questions. @contempoinc asks:
Anyone know of a custom nav walker snippet that adds a class to any li’s with a sub menu in #WordPress? (rt plz)
- Use appropriate hashtags. Which do you commonly use? Here are some good examples by AudioJungle author @roroland: #Audiojungle #filmmusic
- Post links to your items. Here’s an example from VideoHive author @videologio:
Check out this great #videohive item ‘european 3d flag’http://t.co/rjVlsC6
- Post links to where your files are being used. @pezflash shows us how:
Great customization (http://wefeel.com.au/) of my Vehicle controller file (http://bit.ly/fBHIyE). Always glad to see own files in action.
- Tweet about updates and fixes. @cmtstudio does:
A fix for the new Forma tumblr theme has been released. Buyers, please re-download: http://bit.ly/9ceIwB and see description for details.
- Don’t just post links to your items. Be interesting and helpful, not a spammer!
- Tweet when your items are featured—in the marketplace or elsewhere. @Jo_Phillips does it like this:
My #GraphicRiver Items featured on FreebiePixels -http://bit.ly/me9ico
- Tweet when your files are part of a promotion, like @3alisha does:
Don’t miss it. My file is free file of the month on 3dOcean, download at will http://bit.ly/eKFbPi
- Post about items you’re currently working on. Don’t wait until they are finished. Build suspense and interest. Like @EFEKT_Studio you don’t even have to be very specific:
Very soon – new project on VH… stay tuned
- Tell us how you’re spending your day. @miksmusic shares:
Back from the trip and back to the studio. Working hard to meet some deadlines
- Be controversial. Tell us what you really think. @rpelka does:
Why does everybody say RSS is dead? I use it extensively. It’s true that it doesn’t make sense in some cases, but for blogs it’s perfect!
- Include the relevant Envato Twitter account in your tweet, e.g. @envatoaudio. It’s amazing how many more people will see the tweet that way. Make sure you don’t start with it though, or we’re the only ones who will see it.
- Tweet about personal and marketplace milestones. Here’s an example from @dabluephoenix:
Approaching 1000 on Envato
- Tweet industry news. Here’s how @curtisaallen does it:
Adobe Releases Flash-to-HTML5 Converter http://goo.gl/bxBmd
- Tweet about relevant industry events. @contempoinc tweets:
Just purchased my ticket to WordCamp San Diego!http://2011.sandiego.wordcamp.org/ (cc @WordCampSD) #WordPress
- Brand your Twitter page to be consistent with your marketplace profile and items.
- Use Twitter to support your buyers. @contempoinc tweets:
@reverbstudios it definitely does work, could be a plugin conflict — shoot me a message via my profile http://bit.ly/jieyF8
- Monitor your mentions and direct messages regularly in case a customer (or potential customer) has asked you a question. Respond promptly. You don’t want to come across as someone absent, disinterested or dead.
- Pass on excellent testimonials. Here’s a good example from @contempoinc:
Another satisfied WP Pro Real Estate 2 buyer “Thanks for everything, this theme is great!” http://bit.ly/pro-realestate #WordPress
- Post inspirational posts. They do inspire people! Here’s one from @designcise:
“People who think they can change the world, are often the ones who do.” – Steve Jobs
- Link to excellent free stuff. @bogdanspn does:
60 Free Handwritten & Script Fonts http://t.co/0IITs3N via @nickla
- When tweeting links to marketplace items, add your affiliate ref number to make more money.
- Have fun. @pixelnourish does!
@jordan_mcnamara You crazy, crazy man… `·.,¸,.·*¯`·.,¸,.·*¯[;::;‹]ᵒᴥᵒ)›